Here's the song I have chosen to make my music video for. There are some songs I listen to that really jump out with a vivid image and idea, and this song is one of them.
In the absence of lyrics I'm going to take a look at the waveform for the song instead. I've marked out important marks in the song, and given them timecodes so you can use the YouTube video to listen to it.
From 0:00 up to 0:34 is the first 'build-up' of the song. In typical, slightly cheesy drumstep style, the song is comprised of 'build-up', 'drop', 'build-up', 'drop', etc. Very similar to verse-chorus format found in a lot of other songs. This song has a very short initial build-up which I found appropriate to the task at hand as it gets straight into the action as it were.Mood-wise this would be a good point to set up what's going on in my video, introduce any characters and the setting etc.
0:34 is the first drop. This is really the first high-energy mark of the song, and is when things should really start kicking off for the characters in my video.
Continuing on from the drop, 0:56 is like the second part of it. It's where it gets a little bit more crazy than before, and where, in the video, things should get a little more crazy too.
After the drop, we're back to build-up again. This is quite a long section, so we'll need something significant to break up the considerable action. For what I have in mind (a quite action-heavy piece) this part in the middle will serve as a bit of useful down-time to keep things from getting too much, and it will also serve to make the second drop that much more effective.
Here's the second drop. Here ideally I'd take all the action into absolutely crazy territory and really ramp things up a bit, since this is supposed to be the climax of the song.
The second part of the second drop. Here's where something really huge and dramatic should happen, and everything should culminate.
The calm after the storm. The worst is behind us, and this is wrapping things up and giving a decent resolution.
So, all in all, Pressure Cooker is a very high-energy 110BPM Drumstep song clocking in at 3:17, and I think a good action sequence would make a great video for it.
But what about Pegboard Nerds themselves? What sort of image do they have, if any? First, we'll find out a little more about them.
They're a Danish/Norwegian electronic production duo consisting of Alexander Odden and Michael Parsberg. Very few pictures of them are in circulation online; instead they choose to be represented by their two avatars:
So from this picture alone we can see that they're quite Hollywood / action movie-oriented. There's a few other images like this floating around, and most of their cover art follows this pattern:
You can see that they're quite Hollywood / fantasy oriented anyway, and that's not mentioning the videos.
In the absence of any official music videos for their singles I've elected to take a look at some videos by YouTube video-moguls Corridor Digital - who have used Pegboard's music in a good few of their videos. Here's one that uses 'BADBOI':
This video is exactly the sort of video-gamey, action-filmy sort of video that I think would be immensely appropriate for Pressure Cooker, since it's worked out pretty well for them so far.
Here's another video by them that uses 'Hero':
It's exactly this kind of special effects-oriented video that I feel has come to represent Pegboard Nerds very well, and what I intend to make for Pressure Cooker.
For target audiences for my video, I'll turn to look at these videos I've been talking about again. The primary target audience for these videos is probably younger males between 12 and 25.
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